At NIAXO, we know that exploring a new platform or service often comes with questions. This FAQ section brings together clear, straightforward answers about InkWell and our wider solutions, so you can quickly find the information you need. Whether you are an SME leader, consultant, or part of a larger organisation, these FAQs are designed to help you understand how our tools work, what makes them valuable, and how to get started with confidence.
InkWell is an AI-powered strategy and marketing platform for SMEs, startups, and consultants. It combines business strategy frameworks like the Business Model Canvas (BMC) and Value Proposition Canvas (VPC) with automated content creation, helping businesses move from planning to execution in minutes.
InkWell is built for:
SME owners and leaders who want structured growth.
Consultants, accelerators, and coaches supporting multiple businesses.
Startups needing fast, affordable strategy tools.
B2C, B2G and B2B suppliers that must align strategy with client needs.
InkWell uses generative AI and machine learning to scan your website and business inputs, then proposes:
Vision, mission, and values.
Business Model Canvas and Value Proposition Canvas.
Competitor analysis and SWOT profiles.
Ready-to-publish marketing content aligned with your strategy.
Unlike generic AI content generators, InkWell starts with your strategy—not random prompts. It embeds MBA-grade tools like the BMC and VPC into the workflow, ensuring every piece of content is authentic, consistent, and aligned with your brand.
Business Profiler (vision, mission, values).
BMC & VPC generators with editable templates.
Competitor Profiler & SWOT analysis.
Content Generator for LinkedIn, blogs, and email.
Case Study Builder (STAR format).
Collaboration & approvals for teams.
Scheduling & analytics dashboards.
Yes. Strategic workshops that usually take weeks can be condensed into 20 minutes. Content planning and publishing, which might consume hours per week, can be automated—giving founders and teams more time to focus on growth.
Absolutely. InkWell helps consultants, coaches, and accelerators deliver structured strategy workshops faster, while producing client-ready outputs like canvases, reports, and case studies.
Early adopters: ~£50/month (founder pricing).
Future pricing: ~£70/month with premium add-ons planned.
Enterprise packages and accelerator bundles are also available.
Yes. InkWell offers a free trial period, allowing SMEs and consultants to test the platform before subscribing. This includes access to core strategy and content features.
InkWell is designed for seamless integration. Current and planned integrations include:
LinkedIn (direct posting).
WordPress (content export).
CRM/Mailer systems (Mailchimp, Dynamics, HubSpot on roadmap).
Analytics dashboards.
Security is central to InkWell. All data is processed in controlled environments with strict IP ownership, privacy safeguards, and GDPR compliance. No business strategy data is shared or used to train AI models.
InkWell works across all industries, but it’s especially valuable for:
Professional services and consulting.
Technology and SaaS SMEs.
Logistics and supply chains.
Public sector suppliers (B2G).
By aligning your strategy with consistent content, InkWell:
Clarifies direction (via BMC, VPC, SWOT).
Speeds up execution.
Improves visibility with SEO-friendly, on-brand content.
Builds credibility with clients, investors, and partners.
You can book a live demo directly from the InkWell website. After filling out the form, you’ll receive a link to schedule a session via Microsoft Teams.
Explore:
Features Page (detailed capabilities).
Knowledge Base (FAQs, guides, whitepapers).